We believe the analysis of any business starts with the understanding of what metrics drive the revenue and profitability of that business - including what drives the drivers. Also what contribution marketing, product and brand image make in driving brand preference. Knowing this enables a company to quantify the impact of each driver, determine where to focus resources, and determine which types of programs will affect each revenue or profit component.

 

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Stratcom has analyzed businesses in several categories
• Financial Services
• Payment Cards
• Insurance
• Student Loans
• Airlines
• Retail Banking
• Consumer Packaged Goods