StarFinder™ is an innovative approach to product development using mind expanding techniques to help consumers identify product benefits and new products that fulfill their unarticulated needs.

 

 

 

Direct Mail Optimizer™. Targeting and positioning direct mail based on motivations driving category requirements and personality traits.

 

 

 

Behavior Predictor ™. Measures an individual's willingness to fulfill loan obligations.     

Shopper Influencer™. Identifies the physical emotional and psychological motivations that drive shopping behavior.